Tuesday, 07 September 2010
Products & Solutions:

 

BIZET™ Broadcast Multimedia Production & Revenue Management
ImageBIZET structures and streamlines workflow for all aspects of running digital signage networks, including advertising sales, traffic, production, operations, and finance. BIZET is a scalable, multi-user software system, centered on a sophisticated SQL Server database with an easy-to-use interface, from which all production and revenue management workflow is driven. BIZET integrates closely with Scala's InfoChannel® content creation and distribution software suite to provide a complete advertising solution.

BIZET is perfect for Cable Advertising channels and out-of-home Digital Signage and Narrowcast advertising networks of any scale.

Defining Scalable Digital Signage

Most people think about deploying a Digital Signage network in only one or two dimensions. Physical Infrastructure and Content are important aspects of deploying a Digital Signage network, but it's critical to think about how you're going to manage the scalability of your network and how you're going to get your return on investment (ROI). BIZET™ is a complete system for managing scalable, revenue-driven digital signage networks. BIZET turns a Digital Signage network using Scala InfoChannel into a complete, autonomous turnkey business. It includes tools for managing advertising network sales, team production workflow, revenue forecasting, operational verification, and full auditing for affidavits, billing, and compliance with internal and external regulatory requirements (e.g.: Sarbanes-Oxley). Whether or not you choose to run external advertising on your network, BIZET can save you tremendous time and aggravation in ensuring the correct operation of your network.

What Does BIZET Do?

BIZET is a tool for managing content, production, advertising sales, scheduling (traffic), billing, auditing and compliance for digital signage networks. BIZET manages the following core functions:

  • Contact and Sales Management & Reporting
  • Advanced Traffic and Contract Entry
  • Production Workflow and Asset Management
  • Structured, Data-Driven Content Templates
  • Automated Playlist Management
  • Advanced Verification for Full Accountability
  • Financial Control, Reporting and Invoicing
  • Customizable Web Portals

Click here to see a workflow diagram of BIZET core functions

What Makes BIZET Better?

Broadcast Hertitage:  Most Digital Signage Software packages provide only simple playlist management. BIZET gives you full broadcast style playlist management, including the ability to program segments with advertising breaks, preferred spot placement, and product separation. BIZET has been used by leading US Cable TV companies since 2000.

Comprehensive Compliance:  Most Digital Signage software packages provide only basic proof of performance reporting. Only BIZET provides a complete Traffic and Reporting system, tying proof to business-rule driven definitions of where and when content is supposed to play.

Operating Efficiency:  BIZET doesn't require you to manage playlists for every day, week, or month. BIZET provide sophisticated rules for "set-it and forget-it" placement and ordering.

Integration Capability:  BIZET integrates "out-of-the-box" with Scala InfoChannel. Extensive use of modern, open standards like XML and SOAP opens BIZET up for other integration scenarios.

Individual BIZET installations are currently managing thousands of listings per month and millions of dollars of revenue per year. For example, one current BIZET site manages over 2000 listings per month, operated by two people, and another site manages over 7000 listings per month operated by three people.